PlayStar Partners with Strive Gaming to Power Platform and Drive North American Growth

PlayStar has announced a strategic partnership with Strive Gaming, selecting the provider’s Player Account Management (PAM) platform to power its iGaming operations as part of a broader North American growth strategy.

The agreement follows what the company described as a detailed and competitive evaluation process, ultimately choosing Strive for its technical capabilities and regional focus.

PlayStar CEO Peter Ekmark emphasized the importance of selecting a partner aligned with the company’s ambitions, stating:

After a thorough review process, we are delighted to have selected Strive Gaming as our PAM partner. Their deep understanding of the North American market and proven technology made them the clear choice for PlayStar as we continue to grow.

Ekmark added that the partnership is expected to strengthen PlayStar’s operational capabilities while ensuring a scalable foundation for future expansion.

Strive Gaming, which specializes in providing technology solutions for regulated markets, sees the deal as a validation of its positioning in North America.

New Jersey Migration Marks First Phase of Rollout

The initial phase of the partnership will focus on migrating PlayStar’s existing New Jersey operations onto Strive Gaming’s platform. The move is designed to enhance backend efficiency, improve player engagement tools, and support compliance in one of the most competitive iGaming markets in the United States.

New Jersey, with record-breaking gaming revenues, higher player expectations, and strict regulatory standards, remains a key battleground for operators. By upgrading its platform infrastructure, PlayStar aims to strengthen its competitive position in the state.

Strive Gaming CEO, Max Meltzer, highlighted the significance of the agreement, saying:

We are thrilled to partner with PlayStar, a brand that has quickly established itself in the New Jersey market. Our platform is built specifically for the complexities of North American regulation, and we look forward to supporting PlayStar’s continued growth.

Meltzer noted that the company’s PAM solution is designed to offer flexibility and scalability, allowing operators to adapt quickly as market conditions evolve.

New Jersey is the first state where PlayStar powers its operations with Strive Gaming’s PAM platform.

Partnership Supports Broader North American Expansion

Beyond New Jersey, the partnership is intended to support PlayStar’s expansion into additional regulated markets across North America. The operator has identified opportunities in both the United States and Canada, with Ontario and Alberta among the jurisdictions under consideration.

The move reflects a broader industry trend of operators partnering with specialist providers, similar to recent deals such as FanDuel’s collaboration with Wazdan.

As the North American iGaming landscape continues to evolve, operators are increasingly prioritizing platform solutions that can scale across multiple regions while maintaining compliance with local regulations.

Ekmark reiterated PlayStar’s ambitions to become the top casino company across North America. For Strive Gaming, the deal further strengthens its presence in the region and adds a growing operator to its portfolio. The company has positioned itself as a specialist in regulated markets, focusing on delivering tailored solutions rather than one-size-fits-all platforms.