Blueprint Gaming is a tier-1 UK slot studio based in Newark, Nottinghamshire, with a 100-plus title catalogue and a roster of franchise series — Fishin' Frenzy, King Kong Cash, Eye of Horus, Genie Jackpots and Goonies among them. The studio operates under the German Gauselmann Group umbrella alongside Merkur Gaming.
Start playing up to 5 of the best free Blueprint Gaming games with no download or sign-up required. Discover the best free Blueprint Gaming games today!
Blueprint Gaming
Blueprint Gaming
Blueprint Gaming
Blueprint Gaming
Blueprint Gaming
Discover the best real money casinos with Blueprint Gaming games
The Blueprint Gaming catalogue runs to over a hundred active titles, with the studio’s commercial weight concentrated in a handful of multi-variant franchise series rather than spread evenly across the catalogue. The headline franchise is Fishin’ Frenzy, which has expanded across seven-plus variants since the original release.
The Fishin’ Frenzy series alone covers Fishin’ Frenzy (original), Fishin’ Frenzy Jackpot King, Fishin’ Frenzy Megaways, Fishin’ Frenzy The Big Catch, Fishin’ Frenzy The Big Catch Megaways, Fishin’ Frenzy Even Bigger Fish and Fishin’ Frenzy The Big Splash. The franchise depth is unusual at this scale — most slot studios extend franchises to three or four variants, not seven.
The other multi-variant franchises follow similar architecture. King Kong Cash spans the original plus King Kong Cash Even Bigger Bananas + King Kong Cash Prize Lines + Megaways variants; Eye of Horus extends to Megaways + Power Pays variants; Genie Jackpots covers Megaways + Wishmaker variants; and the licensed Goonies franchise runs to The Goonies + The Goonies Megaways + The Goonies Return.
Blueprint Gaming was among the earliest Megaways engine licensees from Big Time Gaming. Diamond Mine Megaways (2018) is one of the studio’s earliest Megaways slots and one of the first half-dozen Megaways titles ever shipped by an outside licensee, putting Blueprint among the founder-cohort that helped popularise the mechanic across the wider industry.
The studio has subsequently converted most of its existing franchises into Megaways variants. Fishin’ Frenzy Megaways, King Kong Cash Megaways, Eye of Horus Megaways, Genie Jackpots Megaways and The Goonies Megaways together form one of the deepest single-studio Megaways catalogues in the licensee base.
The Megaways engine is licensed under Big Time Gaming Megaways licensor‘s standard programme — Blueprint pays the engine licence fee in exchange for the right to ship Megaways-branded titles. For more context on Megaways across the broader slot landscape, our dedicated Megaways slot category covers other licensees and the engine’s UX architecture.
Blueprint runs a parallel content vertical built around licensed branded intellectual property. The most-cited title is The Goonies — a Warner Bros licensed slot tied to the 1985 Richard Donner film, with two sequel variants (Megaways + The Goonies Return). The branded-IP cluster runs deeper than most slot studios.
The wider branded portfolio covers Ted (Universal Pictures film tie-in), Beavis and Butt-Head (Paramount animated property), and Top Cat (Hanna-Barbera classic cartoon). Each title uses the licensed visual identity, character voiceovers and theme music alongside Blueprint’s own slot mechanics — typical for branded-IP slots, but the licensor depth is unusual at this scale.
The branded-IP strategy targets recognisable nostalgia properties rather than current-pop-culture tie-ins, which makes the licences easier to renew and the player-discovery moments rely on mid-life-and-up audience recognition. For peer scale comparison, our BGaming’s mid-tier multi-vertical scale coverage shows a different studio’s approach to licensed-versus-original content balance.
The mechanic palette covers most of the modern slot toolkit. Megaways-licensed engines on the converted franchises sit alongside expanding wilds, hold-and-spin coin-collection, free-spin retriggers, gambleable wins (red/black card gamble) and bonus-buy options on most modern releases. The Jackpot King overlay adds a separate progressive-jackpot trigger across 70+ titles in the catalogue.
RTP across the catalogue runs in the 95-96% standard band, but Blueprint’s distinctive architectural choice is shipping high and low RTP variants per title — the operator picks which variant to deploy at integration time. Some operators show the lower variant by default for retention reasons; players who want the higher RTP need to check the title’s “Game ID” footer at the operator they’re using.
Volatility distribution skews medium-high to high across the catalogue, with the Megaways and Jackpot King titles inheriting higher volatility from the engine designs. Visual production sits in the upper-mid-tier band — animations are smooth, the licensed branded titles get the most polished art direction, and the Fishin’ Frenzy series in particular has distinctive cartoon-fishing visual identity recognisable across operator lobbies.
For first-time players, the practical Blueprint catalogue shape is the franchise-sequel structure — pick a Fishin’ Frenzy or Eye of Horus or Genie Jackpots variant rather than browsing the full hundred-plus titles. Players who like one variant will often like another in the same series; players who don’t connect with the lead franchise should try the standalone Megaways titles or branded IP slots instead.
For broader provider context, our UK tier-1 studio operator-side primer walks through the Gauselmann/Merkur corporate parent and Jackpot King operator-side architecture, and our BF Games’ content-vendor profile covers a peer mid-tier UK-adjacent studio with a smaller multi-franchise depth.
