Play\u2019n GO said Botswana adds to its regulated market reach, which it puts at more than 35 jurisdictions worldwide. The developer\u2019s overall portfolio includes more than 400 games.<\/p>\n
Magnus Olsson, the company\u2019s chief commercial officer, released a statement on the move:<\/p>\n
The African gaming market is one of the most exciting and energetic in the world, and we\u2019re thrilled to be entering Botswana for the first time with our partners Betway.<\/p><\/blockquote>\n
He also pointed to the supplier\u2019s wider market access strategy:<\/p>\n
Play\u2019n GO intends to be in every regulated market in the world, and Botswana now joins over 35 other regulated markets globally that are able to offer our world-class games.<\/p><\/blockquote>\n
African iGaming Market Grows as Suppliers Expand<\/h2>\n
Researchers have reported a steady shift from traditional retail betting towards online channels across Africa.<\/p>\n
The move is built on long-established wagering cultures centered on betting shops, bars, and kiosks. During the COVID-19 pandemic, restrictions and changing habits accelerated the migration as more consumers became comfortable placing bets and playing remotely.<\/p>\n
South Africa remains a key focus for international suppliers like Play\u2019n GO, given its position as the continent\u2019s biggest economy and a more developed regulatory environment.<\/p>\n
Suppliers are investing more in Africa as players move from retail betting to online platforms.<\/p><\/div>\n
For the 2024-2025 financial year, South Africa reported gambling revenue of $4.3 billion, with online betting accounting for about 60% of the total.<\/p>\n
Botswana is smaller, but regulators and operators have highlighted growth potential as more brands invest in online platforms.<\/p>\n
The market is projected to exceed $33.2 million in annual gross revenue, and the country\u2019s Gambling Authority has recently issued permits for several new operators to enter.<\/p>\n
International developers have also expanded in the region by partnering with local operators to quickly reach new audiences within regulated frameworks.<\/p>\n
Greentube entered South Africa through Sunbet, Hacksaw Gaming went live with Supbets, and Evolution teamed up with Betway to launch a dedicated game show product tailored for South African players.<\/p>\n
Play\u2019n GO has followed a similar route to broaden its distribution across the continent, starting with the 2024 entry into South Africa through a partnership with Betway.<\/p>\n
It has since added further local deals, including an agreement with Hollywoodbets in April and a July partnership with the Goldrush Group to supply content to the Goldrush and Gbets platforms.<\/p>\n
The supplier widened that footprint in September through a deal with Kenyan operator Betika.<\/p>\n
The agreement took Play\u2019n GO content live in multiple markets, including Uganda, Zambia, the Democratic Republic of Congo, Tanzania, Ghana, and Kenya.<\/p>\n
Alongside geographic expansion, the developer has continued to update its product roadmap and corporate activity.<\/p>\n
Play\u2019n GO has introduced new mechanics, including \u201cCrashback\u201d and \u201cBlitzway\u201d, while also maintaining higher-profile brand initiatives such as its sponsorship of the Haas F1 team and the launch of associated music and fashion brands.<\/p>\n","protected":false},"author":11,"featured_media":133831,"parent":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"play\u2019n go betway botswana igaming expansion 2025","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Play\u2019n GO has entered Botswana through a new distribution agreement with Betway as the supplier continues its broader push into regulated African markets.","_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_bctitle":"Play\u2019n GO Betway Botswana iGaming expansion 2025","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":""},"news-category":[68],"news":[],"class_list":["post-133830","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-providers"],"acf":[],"yoast_head":"\n
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